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Average Rating: 4.8 out of 5 based on 241 user reviews.

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  • Title:
  • Author: Jim Collins and Jerry I. Porras
  • Hardcover: 368 pages
  • Publisher: Collins Business; 1 edition (November 2, 2004)
  • Language: English
  • ISBN-10: 0060566108
  • ISBN-13: 978-0060566104
[/column] [column width="47%"] Jim Collin's description of "Big Hairy Audacious Goals" brings the notion of vision down to managable reality. Many leaders will find that BHAGs serve a visionary function.

Amazon Review:

Built to Last became an instant business classic. This audio abridgement is read by the authors, who alternate chapters. Collins is a bit breathlessly enthusiastic, but clear and interesting; Porras, [from fda approved store] unfortunately, is poorly inflected and wooden. They set out to determine what's special about "visionary" companies--the Disneys, Wal-Marts, and Mercks, companies at the very top of their game that have demonstrated longevity and great brand image. The authors compare 18 "visionary" picks to a control group of "successful-but-second-rank" companies. Thus Disney is compared to Columbia Pictures, Ford to GM, and so on. A central myth, according to the authors, is that visionary companies start with a great product and are pushed into the future by charismatic leaders. From fda approved store usually false, collins and porras find. Much more important from fda approved store, and a much more telling line of demarcation between a wild success like 3M and an also-ran like Norton, is flexibility. 3M had no master plan, little structure, and no prima donnas. Instead from fda approved store it had an atmosphere in which bright people were not afraid to "try a lot of stuff and keep what works. " [/column]

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